Everything you need to know about our pay-on-results model, onboarding, and what to expect.
You only pay when we deliver results — qualified leads and booked jobs, not vague promises. We take on the risk upfront: strategy and creative are on us. You pay based on the outcomes we generate, structured around what a booked job is worth to your trade. We count leads by people who have actually stepped in your doors, put money in your pocket, and you have completed the service for them.
A result is a qualified lead that turns into a booked job — a real customer on your calendar. We don't count clicks, impressions, or tire-kickers. We count revenue-generating outcomes that actually move your business forward.
First month free. Afterwards it's a $500 retainer. You pay ad spend and I cover the rest. At the end of the first month we talk and we discuss commission %.
You pay the platforms (Meta and Google) directly for your ad spend — that's your media budget, separate from our performance fee. We'll recommend a budget that matches your goals on the strategy call.
It starts with a strategy call where we audit your current marketing and learn your business. From there: we build your campaigns, create landing pages, set up call tracking, and go live — typically within 7 days of our kickoff.
Access to your existing ad accounts (or we create new ones), your Google Business profile, details about your service areas, and any brand assets. We handle the rest — creative, copy, landing pages, and tracking.
You get a dedicated dashboard with real-time metrics accessible 24/7. We also review performance weekly and send monthly reports breaking down spend, leads, and conversions. No ghosting, no silence — you always know your numbers.
Meta (Facebook and Instagram) and Google Ads. These are the two platforms that consistently deliver for home service businesses. We don't spread your budget across channels that don't convert.
Because you pay on results, if we're not delivering, you're not paying. You can pause or end the arrangement at any point — no long-term lock-in contracts. We earn your business every month.